Application and tuition information
Online application
Learn how to apply to this program.
Learn the skills you need to tell a brand’s story
The B.A. in Communication Studies-Strategic Communication at Indiana University Southeast is designed to prepare you for careers where communication drives engagement, builds brand identity, and supports business goals. You’ll learn how to craft messages that inspire, inform, and influence across multiple platforms.
As a Strategic Communication major, you’ll learn how to:
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Strategically use advertising and public relations to grow a brand or organization.
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Create compelling messages through images, words, and multimedia storytelling.
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Enhance or protect a brand’s reputation, promote its products, or support its mission.
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Shape consumer attitudes and behaviors by engaging them, persuading them, and building relationships with them.
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Design creative campaigns and deliver them through traditional, digital, and social media.
Build a professional portfolio
As an 91¿´Æ¬ÍøS Strategic Communication major, every assignment you take on contributes to a professional portfolio that showcases your ability to develop creative campaigns, craft brand messages, and execute strategic communication plans.
From writing press releases and managing social media content to developing integrated campaigns, you’ll graduate with the practical skills employers are looking for in today’s fast-paced employment market.
Collaborate on projects that count
At 91¿´Æ¬Íø Southeast, your Strategic Communication major blends theory with practice. You’ll work on team-based projects that simulate agency settings, engage with clients, and receive personalized guidance from experienced faculty.
You’ll also build your professional network through guest speakers, workshops, and internship opportunities. Many students work with local businesses and nonprofits through internships, gaining hands-on experience and building a strong portfolio that makes an immediate impact in the job market.
Careers
With a B.A. in Communication Studies-Strategic Communication, you'll be ready to enter a variety of industries where strong messaging, branding, and audience engagement are key. Most students also complete internships, which further prepare them for success in agency, corporate, and nonprofit roles.
Career paths include:
- Advertising executivePublic relations specialist
- Social media manager
- Marketing communications coordinator
- Creative director
- Copywriter
- Content creator
- Event planner
Degree information
120 credit hours
Minimum cumulative GPA of 2.0
In-person
Degree requirements
Visit the for specific degree requirements.